Second Audience · 8 September 2026

AI assistants named an independent practice from our list in 26 of the 27 town-and-specialty combinations where one exists.

We asked ChatGPT (search), Gemini (grounded) and Perplexity for a private dentist, a solicitor, an accountant and a physiotherapist or chiropractor in 28 Scottish towns. Where we had an independent practice on our list (27 town-and-specialty combinations), the assistants named one in 26. 48 of the 51 practices we checked were named at least once.

AssistantQuestions answeredNamed a practice from our list
ChatGPT (search)11150 (45%)
Gemini (grounded)308154 (50%)
Perplexity308144 (47%)

Below are the town-and-specialty combinations where the assistants did not name an independent practice from our list of 55, or where we have nobody on the list yet. If your practice is in one of these, the slot is open.

Perthshire

Dundee and Angus

Fife

Forth Valley

Highlands

Borders

Method: 308 questions a member of the public might type, across 28 towns, put to each assistant once with the location set to the town where the service allows it. Answers were saved as given. A practice counts as named if the answer or its citations include the practice's name or website. Assistants vary from day to day; this is one day's picture.

Second Audience · ellenmarsh@secondaudience.co.uk