Second Audience Perthshire, Scotland

Your website has two audiences now.

People, and the AI they ask for recommendations.

Most small-business websites are invisible to AI assistants. Ours are built to be read by both.

“Friendly, fixed-fee accounts for Perthshire businesses.”

The problem, in numbers

19 of 19

small-business sites we audited had no crawl policy for AI assistants at all.

4 of 17

of the readable ones carried business schema an assistant could cite.

Two

refused automated readers outright: a 403 before a single word of copy.

Source: our own audit of 19 UK small-business sites, 2026-08-30 and 2026-08-31. Homepage fetched with curl (non-browser user agent). Recorded: JSON-LD @type values present, whether robots.txt names AI crawlers in an explicit Allow/Disallow policy, and whether /llms.txt returns 200. Homepage only; not a full-site crawl.

Recent work

Braeside Accountancy

Accountancy · Perth · 7.0 KB · 1 request

Homepage of Braeside Accountancy, showing its published fee table and contact details.

Ask an assistant what an accountant charges in Perth. This site is built to be the answer. Visit the site →

Strathearn Electrical

Electrician · Crieff · 6.9 KB · 1 request

Homepage of Strathearn Electrical, showing its published prices and contact details.

Ask an assistant who fits EV chargers near Crieff. This site is built to be the answer. Visit the site →

The Wee Larder

Café · Aberfeldy · 6.5 KB · 1 request

Homepage of The Wee Larder, showing its published prices and contact details.

Ask an assistant where to eat in Aberfeldy. This site is built to be the answer. Visit the site →

How it works

01

Audit

We score your site the way an assistant reads it, and send you the findings in plain English.

02

Build

Fast, structured, readable by design, and light enough to load on a hill road.

03

Prove

We ask the assistants about your trade and your town, and show you what comes back.

Services

About

Ellen Marsh, founder of Second Audience.

Ellen Marsh, based in Perthshire. Background in scientific data and modelling; builds every site personally.

Contact

ellen.marsh.consulting@gmail.com
+44 7552 755927